Optimization Services

Engagement Process

Smarter Search Strategy

In the evolving landscape of digital marketing, traditional Search Engine Optimization (SEO) is being complemented and in some cases, transformed by AI driven Large Language Models (LLM). These platforms are built to serve up information in multi-modal formats which, makes it critical to augment. Search Engine Optimization (SEO) with Generative Engine Optimization (GEO) is essential for a comprehensive digital marketing strategy. Combining both engagement paradigms, advances marketing efforts exponentially by exposing brands and associated data to Google and generative engines like ChatGPT, Perplexity, Claude and Grok to name a few.

The Strategy of GEO & SEO

GEO involves tailoring digital content to align with the mechanisms of generative AI systems. These systems synthesize information from various sources to generate comprehensive answers to user queries. By optimizing content for these AI models, businesses can increase the likelihood of their information being featured in AI-generated outputs, thereby enhancing brand visibility and authority.

As AI-driven platforms become primary sources of information, implementing GEO strategies is essential for maintaining and enhancing digital presence. By focusing on content quality, contextual relevance, and strategic distribution, businesses can effectively navigate the evolving landscape of AI-generated content and ensure their information reaches the intended audience.

Key Differences Between GEO and Traditional SEO

Content Presentation

While SEO focuses on keyword placement and meta tags to improve search rankings, GEO emphasizes the clarity and contextual relevance of content to ensure accurate and comprehensive AI-generated responses.

Information Synthesis

SEO aims to improve the ranking of individual pages, whereas GEO focuses on how AI integrates and synthesizes content from multiple sources to provide comprehensive answers.

User Intent Understanding

SEO matches keywords to user queries to drive traffic, while GEO uses advanced AI to interpret and anticipate user intent more accurately, delivering more nuanced and precise responses.

Algorithm Adaptation

SEO practitioners continuously adapt to updates in search engine algorithms. GEO requires ongoing adaptation to the evolving capabilities, preferences, and methodologies of AI technologies.

Fundamentals of SEO

On-site SEO Audit

Using machine learning and AI software, we will crawl your website and have our team find all technical issues, problems and opportunities.

Backlink Building

Through our platform services, we can identify where those links should point, and how to vary the anchor text ratios.

Keyword Research & Planning

This is the foundation of every SEO campaign. We create an extremely detailed plan and organize it by keyword difficulty, search volume and SERP review.

Content Creation

Best in class content based on multi-modal platforms analysis and written by our American writing staff.

Artificial Intelligence Readiness for SEO

AI SEO Readiness

Refers to optimizing websites and content to align with the growing influence of artificial intelligence (AI) in search engine algorithms. AI-driven search engines, like Google Gemini , ChatGPT, Perplexity and others, prioritize user intent, content quality, and engagement over traditional keyword-stuffing techniques. Being “AI SEO ready” ensures your content performs well under these advanced systems.

Key Factors in AI SEO Readiness:

User Intent Optimization

AI algorithms focus on understanding the intent behind a query (informational, navigational, or transactional). Create content tailored to specific intents by addressing user needs comprehensively.

Natural Language Processing (NLP)

AI-powered search engines process language more naturally. Optimize content for conversational queries and long-tail keywords that align with voice search trends and natural user behavior.

High-Quality Content

AI favors content that is authoritative, engaging, and relevant. Use E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness). Write for humans first but keep search engines in mind.

Structured Data and Rich Snippets

Use schema markup to help AI engines understand your content better. Rich snippets (e.g., FAQs, product reviews, how-to guides) enhance visibility in search results.

Mobile-First and Core Web Vitals

AI emphasizes user experience metrics, like page speed, mobile-friendliness, and interactivity. Optimize your site for Core Web Vitals to rank higher.

Predictive SEO Trends

AI can analyze patterns to predict future search trends. Use AI-powered tools to stay ahead by creating content based on emerging trends or questions.

Content Clusters and Topic Authority

AI search prefers comprehensive topic coverage. Organize content into topic clusters with a central “pillar page” linking to related articles. Build semantic relationships between your content pieces.

Personalization Readiness

AI systems use user behavior and location to personalize search results. Focus on local SEO if relevant and create diverse content to appeal to varied demographics.

Multimodal Search Optimization

AI is making image, video, and voice search more prominent. Optimize:
  • Visual content with alt tags and descriptive file names.
  • Videos for YouTube and embed them with optimized titles and descriptions.
  • Voice Search by including natural, question-based phrases.

Benefits of Being AI SEO Ready

By focusing on AI SEO readiness, you can better align your digital presence with the advanced capabilities of AI-driven search engines, resulting in improved traffic, user engagement, and conversions.

  • Improved rankings in search results.
  • Higher engagement due to better alignment with user needs.
  • Enhanced visibility with rich snippets and multimodal search.
  • Future-proofing your content strategy to adapt to evolving algorithms.

Smart SEO. Real Results. Every Time.

Proven Results from an Engineered Multi-Modal SEO Process

Technical Audit

We will analyze your website using proprietary software and AI, guided by human review. Next our team will perform an on-site SEO baseline to optimize against.

Platform Engagement Analysis

We create and implement a custom strategy to align multi modal platforms like Google, GPT, Perplexity, etc.

Revenue Optimization

This is where we take your product pages, lead forms, and money pages through our enhanced process to bring them more search traffic.

Content Strategy Playbook

After research and mapping, our American writers will create best in class content based on SERP analysis, keyword research and digital signals.

Machine Learning Deployment

Machine learning indexes all relevant content in the Google SERP for keywords surrounding your products or services, to anchor your campaign.

Dynamic Content Development

We enforce an intricate internal linking structure that signals to Google in a precise way how to rank your website’s content correctly.

Reaction Testing & Enhancement

We audit your website for speed and optimize it to pass Google’s Core Web Vitals metrics and position for maximum ranking potential.

Activated Media Placement

Our team uses a series of media outreach strategies for high quality backlinks with carefully selected anchor text.

Search Advancements

Using data from the on-site audit, keyword research and content mapping phases – we optimize each page of your website for peak search performance.

Competitive Reinforcement

We analyze your top competitors and create a strategy to conquer their branded and most valuable keyword rankings.

Focus Areas of SEO

Off-Page SEO

Focuses on building a website’s authority and credibility through external efforts.

On-Page SEO

Focuses on optimizing individual web pages for specific keywords to improve rankings and relevance.

Technical SEO

Ensures a website meets the technical requirements for search engines to crawl and index it effectively.

Local SEO

Optimizes a business’s online presence for local search results, ideal for businesses with physical locations.

National SEO

Focused on optimizing a website to rank for broad, nationwide keywords rather than targeting a specific geographic location. This approach is ideal for businesses that operate across an entire country or those without a physical location but seek to attract customers nationally, such as e-commerce stores, SaaS providers, or large service-based companies.

Competitor Analysis

Analyze competitors ranking for your target keywords using advanced technology. Identify gaps in their strategies and develop unique, high-value content to outperform them.

Content SEO

Focuses on creating content that aligns with search intent and improves user engagement.

E-commerce SEO

Optimizes online stores to drive more traffic and sales.

Key SEO Metrics to Track

  • Organic Traffic
  • Keyword Rankings
  • Click-Through Rate (CTR)
  • Bounce Rate
  • Domain Authority (DA)
  • Conversion Rate

Local SEO

Establish Search Platform Footprint

We establish all the unique identifiers of your company, on search platforms like Google, paying careful attention to optimized keywords associated with your Business Description. Additionally, every solution or service your company offers will be indexed.

Stage Your Service Pages

For every primary service you offer, we create an optimized page dedicated to that service. These pages will include information, customer testimonials, and detailed descriptions of your services. We will implement a Call To Action (CTA) and an efficient system to capture leads.

Implement Google's EEAT Framework

We will establish the required trust signals with Google by indexing your company details with all the necessary data to support your Digital Footprint. Making sure there is digital linkage from Google to your dedicated Contact Page.

Build Local Citations

A local citation is a signal that your company’s Digital Persona broadcasts in order to improve local visibility and authority.  We will consistently build citations over time, amplifying your signals to Google.

Integrate Proper Schema on your Site

Local Business schema is structured data that helps search engines better understand your business type along with the services and products you provide.

Implementing this structured data ensures search engines can easily identify and index relevant content about your business

Building Backlinks to your Website

You will get valuable, relevant and professionally written content that positions your brand as an authority in your industry. Backlinks are incoming links from other websites, acting as endorsements. They are a strong ranking factor in SEO. Our team will prioritize getting high-quality backlinks from authoritative and relevant local sites, community pages, or industry-specific directories. We use strategies such as quest posting, community involvement, partnerships, and sponsorships to be effective in gaining local backlinks.

Publish High-Quality Content for Topical Authority

You will get valuable, relevant content that positions your business as an authority in your industry. We regularly update your blog or resources section with articles, infographics, or videos that cater to your audience’s needs. Having great content attracts organic backlinks, further boosting your site’s authority and SEO strength.

SEO Workstreams

Industry Analysis

We strive to understand the nature of your industry, analyze the important keywords and other critical points that truly drive conversions, and plan the SEO process accordingly.

Competitor Analysis

We run a SWOT analysis against your competitors and analyze their market position. We then take action to quickly improve your SEO rankings.

Objectives

We listen, understand your company and vision, and then take action to align Strategy with Outcome.

Website Analysis

We leverage proprietary technology based on Artificial Intelligence, Machine Learning, Code Crawling Bots and analytic engines to uncover technical opportunities.

Content Analysis

We conduct content analysis for the pages where you want to boost SEO performance, optimizing the content according to the right keywords.

Keywords

We analyze the user intent and traffic potential of SEO keywords, enriching the strategy with new keywords when necessary.

Conversion Analysis

After elevating keyword rankings, true to the nature of SEO, we shift focus from traffic to conversions, enhancing the efficiency of those pages.