About us

Who We Are & What We Do

Who We Are & What We Do

Embracing AI-based Large Language Models (LLMs) like ChatGPT, Perplexity, and Google AI in a digital marketing strategy is no longer optional—it’s essential for staying competitive and future-proofing your brand. Traditional SEO is evolving. Search engines are now incorporating generative AI to provide direct answers and curated content summaries—bypassing traditional rankings. Perplexity and ChatGPT are already sources of heavy traffic and influence buyer decisions through AI-generated insights.

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Google’s AI Overviews (SGE) are changing how content is surfaced—visibility now depends on structured, AI-optimized content. If your content isn’t optimized for how LLMs retrieve and generate responses, your brand may become invisible in tomorrow’s search.

Integrating LLMs like ChatGPT, Perplexity, and Google AI into your digital marketing strategy isn’t about chasing trends—it’s about aligning with the future of how people search, decide, and buy. Ignoring LLMs in your marketing strategy today is like ignoring mobile in 2010.

Passionate. Purpose-Driven. Proven.

Meet the Minds Behind the Mission

Our team is a diverse blend of strategists, creatives, and innovators dedicated to helping you amplify your brand. With deep expertise and a shared commitment to impact, we work collaboratively to turn bold ideas into powerful results.

First, our Advisory Board. Containing over 100 collective years in the technology industry, bringing unique insight to the Digital Marketing capabilities of Amplify 52. The experience, industry alignment and insight into platforms powering the internet, makes our perspective highly unique. It is what has allowed us to develop Amplify 52’s proprietary design thinking and data driven process we extended to our Customers.

Brandon Northup

Advisory Board, Chairman
Mr. Northup represents our 6 member Advisory Board as Chairman, made up of technology leaders in the industry. His focus is on the company’s strategic direction and market scale. His experience in technology and engineered systems began in 1990. Having worked with and for companies like Amazon, Google, Oracle, Dun & Bradstreet and SAP, his experience aligns Amplify 52 unlike any other in the Digital Marketing industry. His relationships with key leaders, greatly advance our go-to-market which translates into revenue value for our Customers.

Derek

Director, GEO & SEO Optimization Services

I have over 13 years of experience leading SEO initiatives and advancing GEO (Generative Engine Optimization) services supporting AI driven models.  I have consistently driven significant improvements in online visibility and organic traffic across a diverse set of industries and clients. My expertise lies in developing and executing comprehensive optimization strategies that align with evolving search engine algorithms and user behaviors.

Page

Director, Growth Marketing at Scale

I have over 15 years of experience in growth marketing and advertising strategy, I have consistently driven measurable business outcomes through innovative digital campaigns. My expertise lies in leveraging data analytics, customer insights, and cross-functional collaboration to develop and execute comprehensive marketing strategies that enhance brand visibility and drive revenue growth.  Core competencies are Strategic Planning, Digital Advertising, Team Leadership, Data Driven Decisioning and Customer Engagements.

Natalie

Director, Content Generation

As the Director of Content Generation bringing over 12 years of experience crafting high-impact content strategies that drive engagement, brand authority and measurable business results.  Contextually relevant storytelling aligned with a deep understanding of digital dependencies on how algorithms and LLMs consume and interpret content.

Prantik

Director, Insights & Analytics

I am a focused professional with over 15 years of experience leveraging cutting-edge technology to dissect data in such a way that provides meaningful insights into smarter marketing decisions.  A performance driven approach, aligns go-to-market strategy with user intent and brings a predictive insights into future demands.  Dimensional analytics provides visibility into elements often overlooked.

Brooklyn

Director, Creative Development

As a forward-thinking professional with over 15 years of experience in web development, design, and integrated marketing, I lead a multidisciplinary team of high performing individuals, focused on exceeding customer expectations.  With deep technical expertise and creative vision, I have consistently delivered impactful digital experiences that significantly elevate brand engagement while establishing authority.

Devon

Director, Industry Strategy & Go-to-Market

During my 18 years of experience, my focus has been on developing strategic frameworks that position our customers and their clients for growth in competitive verticals.  With deep expertise in market analysis, audience segmentation, and cross-channel strategy, we play a pivotal role in aligning industry trends with innovative marketing execution.

Alex

Director, AI Innovation & Technology Platforms

I bring over 16 years leading the charge in identifying, integrating, and scaling cutting-edge technologies that drive marketing performance, operational efficiency, and client success.  With a strong background in martech, automation, and digital transformation, the team and I bridge the gap between emerging technologies and strategic marketing initiatives.

Transforming Ideas into Digital Success

OUR MISSION

Transforming websites into an engineered system, purpose built to engage prospects, inspire customers and drive revenue.

OUR PRIORITIES

Deliver

Custom strategies tailored to the unique objectives of every customer we serve using our experience, engineered platforms and proprietary AI models.

Enable

Our customers growth targets through the power of our advanced systems and align their brand to the desired buying signals, driving results that only advanced technology can uncover.

Transform

The engagement model between buyer and customer such that brand value increases and total addressable market yields net new revenue.

OUR REALITY

In today’s world, when customers are actively transitioning from one amazing experience to the next on world-class platforms with ease and efficiency — expectations have become extremely high. If you’re not delivering an engaging, delightful and intuitive experience, your chances for success are nearly nonexistent. The companies that understand this and build the next-gen engagement model — will win the day.

Why Choose us

Historically, websites have been built, run and delivered in a highly fractured way, using various services, solutions and expertise. This approach disrupts the end-to-end continuity, strategic vision and customer experience. Over time it becomes disjointed components, creating friction in the engagement model and ultimately frustrating customers. Due to the unlimited alternatives at their disposal, customers have zero patience for this and will likely never return.

We deliver on the promise of a fully integrated, end-to-end strategy woven across a seamless fabric of advanced technology orchestrating everything we do. This drives results through elegant, intuitive and memorable experiences.